理学学士 - 商科 - 市场营销

专业介绍

Marketing Degree Program Overview

Our marketing major with a Bachelor of Science in Business degree program is designed for anyone who’s ever watched a clever or catchy TV commercial or engaged with a brilliant ad campaign and thought, “ I’d like to do that.”

If you’re passionate about using the power of messaging to sell services and products or want to learn how to leverage the digital marketing landscape, Purdue University Northwest’s (PNW’s) marketing degree program is the ideal way to jumpstart a lucrative, dynamic career.

Why Study Marketing at PNW?

• Marketing majors engage with fast-paced experiential learning courses designed to simulate real-world challenges.
• Business and marketing courses focus your studies on a specific area of the field while building a foundation of knowledge applicable to many professional environments.
• We impart the expertise and critical thinking skills you need to adapt throughout your career to changing technology and new marketing concepts.

Marketing Major Curriculum

As a marketing major at Purdue University Northwest, your plan of study goes far beyond the classroom. In tailored general education courses, College of Business core courses and an experiential learning course, you’ll apply an extensive foundation of marketing principles to practical, client-focused projects as you progress through the degree program.

Begin with a foundation of business concepts and variables that impact marketing; learn how to give presentations to an audience.

Sample Courses

• MKG 42200 – International Marketing
• MKG 42400 – Consumer Behavior

Expand your knowledge of marketing, its uses, and how its key characteristics work together for a business.

Sample Courses

• MKG 42500 – Marketing Research
• MKG 42600 – Marketing Channels

Dive into courses on consumer behavior methodology, marketing research execution and extensive professional selling skills.

Sample Courses

• MKG 43000 – Advertising Campaigns I
• MKG 43300 – Personal Selling

Participate in external-facing projects that build multi-million-dollar ad campaigns for clients and marketing plans for startup companies. Study international markets and embrace digital marketing techniques.

Sample Courses

• MKG 48000 – Marketing Strategy or
• MKG 429000 –Advertising Campaigns II

Marketing Degree Program Highlights

In this program you’ll participate in a variety of instructor-led projects that feature real-world clients and scenarios, from developing an integrated marketing strategy to monitoring the performance of a digital campaign.

These experiences ensure you’ll enter the competitive and dynamic job market backed by a portfolio that demonstrates your expertise in marketing strategy and implementation.

Marketing Degree Program Outcomes

The Bureau of Labor Statistics (BLS) reports higher-than-average projected employment growth for many marketing professions, like market research analyst and public relations specialist .

Broaden your post-graduate opportunities by adding a minor like Sales or Digital Marketing .

Marketing Degree Program Career Paths

Our BSB in marketing degree program prepares you for entry-level marketing roles and advanced career paths in industries from e-commerce to fashion. You might qualify for jobs with median salaries like:

• Market research analyst: $65,810
• Entry-level sales representative: $54,940
• Promotions or marketing manager: $141,490
• Public relations specialist: $62,810

费用与学制

学制（月）

48

学费

18198.0 USD

申请费

0.0 USD