理学学士 - 市场营销

专业介绍

The Marketing major involves the study of creating, publicizing, selling and delivering products and services that have value for customers. You’ll learn how to apply marketing concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans. Why do people buy the things they do? What is the ideal mix of print and electronic advertising? How can you segment consumers for different marketing messages? You’ll gain knowledge and skills that are important for any business or organization as you take 44 credit hours towards a Bachelor of Arts.

费用与学制

学制（月）

48

学费

27200.0 USD

申请费

0.0 USD