研究生证书 - 客户关系营销和销售管理 (CRM2)

专业介绍

The Customer Relationship Marketing and Sales Management program will level up student’s sales and marketing skills with the knowledge and ability to understand CRM as a business strategy:

• Learn CRM and CX best practices, strategies, tactics, tools and techniques
• Understand the strategic thinking behind CRM to facilitate informed decision-making
• Explore various CRM technologies including, Salesforce, Tableau, MailChimp, Hubspot, LinkedIn Sales Navigator, Trailhead, etc.
• Study with the first college in Canada to provide Salesforce Social Studio licences for all students
• Apply industry-standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process
• Gain experiential learning experience through a capstone project that provides the opportunity to solve real marketing problem for a business in the community
• Discover tactics for effective account development in sales and sales management

This program is 30 weeks in length.

费用与学制

学制（月）

8

学费

15651.0 CAD

申请费

100.0 CAD