3-Term Pathway - Foundation Certificate for Business and Finance - Progress to Bachelor of Science (Honours) - Marketing (With a Year In Industry)

专业介绍

The University of York International Pathway College is part of the University of York, and offers pathway courses to prepare students for a bachelor’s or master’s degree.

In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.

This course has been developed by academic and industry experts to provide students with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. Students will develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.

York's strong links with companies give students access to expert guest speakers and opportunities to take part in real-world consulting projects.

费用与学制

学制（月）

60

学费

23625.0 GBP

申请费

0.0 GBP