Master of Arts (Honours) - Marketing

专业介绍

Students' learning will focus on three central themes that are key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by the internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything students learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1 students will study the established suite of courses form Edinburgh Business School's common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing. As their studies progress through Years 2, 3 and 4, they will study an increasing number of specialist marketing courses.

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University's Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices. The courses students take on this degree will provide them with the platform to thrive in both academic study and the professional practice of marketing.

费用与学制

学制（月）

48

学费

20080.0 GBP

申请费

0.0 GBP