Bachelor of Arts (Honours) - International Marketing (Top-up)

专业介绍

The BA (Hons) International Marketing (Top-Up) degree is designed to build on existing knowledge and develop advanced marketing skills within a global business context. The course combines theoretical understanding with practical application, enabling students to apply their learning to real-world business scenarios while developing the professional and interpersonal skills required by employers.

Students engage with a range of contemporary marketing topics, including international business, marketing strategy and planning, and sustainable marketing. Teaching is delivered through a blend of lectures, seminars, and hands-on learning experiences, allowing students to explore current industry practices and challenges from a global perspective.

The course also provides opportunities to participate in initiatives such as The Pitch, a national marketing competition run by the Chartered Institute of Marketing (CIM), where students can apply their creativity and knowledge to real marketing briefs. This experience, alongside the wider curriculum, supports the development of practical skills and enhances employability in the marketing industry.

费用与学制

学制（月）

12

学费

19220.0 GBP

申请费

0.0 GBP