Bachelor of Arts (Honours) - Digital Marketing (Final Year Entry)

专业介绍

The BA (Hons) Digital Marketing (Final-Year Entry) at Oxford Brookes University is designed for students who have already completed an appropriate qualification equivalent to the first two years of a UK bachelor’s degree. Students enter the final year to develop advanced knowledge of digital marketing strategy and its application in contemporary organisations.

The programme may explore areas such as digital marketing strategy, social media marketing, content and campaign development, consumer behaviour, branding, marketing analytics, e-commerce, and responsible marketing practice. Through individual and collaborative assessments, students develop skills in research, strategic planning, data-informed decision-making, communication, creativity, and campaign evaluation.

Successful completion normally leads to the award of a BA (Hons) in Digital Marketing. Admission to the final year depends on the relevance and academic level of the applicant’s previous qualification. Exact modules, assessment methods, entry requirements, and professional accreditation should be confirmed on Oxford Brookes University’s official course page.

费用与学制

学制（月）

12

学费

20800.0 GBP

申请费

0.0 GBP