4-Term Pathway - Foundation Certificate in Social Sciences - Continue to Integrated Masters - Master of Management (MMan) (Honours) - Marketing and Management (Year Abroad)

专业介绍

Program Description

For students who've finished high school but don’t meet the entry requirements for university, a Foundation Certificate can help them gain entry to an undergraduate degree. After completing this pathway option students qualify for progression to the 1st year of an undergraduate degree at the University of Essex.

A student’s course length is determined mainly by their English language level (UKVI IELTS score). Students on all course lengths take a set of common or similar modules to gain a solid base of skills for university. Students taking a course longer than 2 terms, will take additional modules designed to improve one or more of their English language level, academic skills, and basic knowledge of particular subjects.

Master of Management - Marketing and Management

The MMan Marketing and Management offers students an integrated Bachelors and Masters degree, allowing them to progress seamlessly from undergraduate to postgraduate studies within a single course.

This course enables them to combine the study of management with the opportunity to develop marketing expertise. They learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management.

At Essex Business School, where this MMan Marketing and Management Integrated Masters course is taught, they encourage students to become independent thinkers and act creatively and strategically to help organisations succeed, whatever their challenge.

The School looks beyond the marketing mix to develop students’ practical skills in communication, data analysis and critical thinking in order to explore the challenges managers and marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally.

Students explore subjects such as:

• digital marketing and social media
• marketing management
• consumer behaviour
• brand management
• business strategy
• organisational behaviour
• marketing and communication theories

费用与学制

学制（月）

77

学费

28480.0 GBP

申请费

0.0 GBP