4-Term Pathway - International Year One in Business - Continue to Integrated Masters - Master of Management Analytics (MMan) (Honours) - Marketing and Management

专业介绍

For students that completed high school with good grades but don’t qualify for entry to an undergraduate degree, they could study an International Year One Plus, which combines university preparation with degree 1st year. This course is similar to the ordinary International Year One, but with additional language and academic preparation before students progress to their degree. After completing this pathway option students qualify for progression to the 2nd year of an undergraduate degree at the University of Essex.

Integrated Masters - Master of Management Analytics (MMan) (Honours) - Marketing and Management

The MMan Marketing and Management offers students an integrated Bachelors and Masters degree, allowing students to progress seamlessly from undergraduate to postgraduate studies within a single course.

This course enables them to combine the study of management with the opportunity to develop marketing expertise. They learn what’s involved in managing modern organizations and understand the role of customers, consumers, the service relationship and brand management.

At Essex Business School, where this MMan Marketing and Management integrated Masters course is taught, they encourage students to become independent thinkers and act creatively and strategically to help organisations succeed, whatever their challenge.

The School looks beyond the marketing mix to develop students’ practical skills in communication, data analysis and critical thinking in order to explore the challenges managers and marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally.

Students explore subjects such as:

• digital marketing and social media
• marketing management
• consumer behaviour
• brand management
• business strategy
• organisational behaviour
• marketing and communication theories

费用与学制

学制（月）

52

学费

28700.0 GBP

申请费

0.0 GBP