Integrated Masters - Master of Management - Marketing Management (NN35)

专业介绍

How do today's marketers communicate to global audiences and respect diverse cultural sensitivities? Is it possible for managers to deliver a profitable strategy that is also ethical and sustainable?

The MMan Marketing and Management offers students an integrated Bachelors and Masters degree, allowing them to progress seamlessly from undergraduate to postgraduate studies within a single course.

This course enables students to combine the study of management with the opportunity to develop marketing expertise. Students will learn what’s involved in managing modern organizations and understand the role of customers, consumers, the service relationship and brand management.

At Essex Business School, where this MMan Marketing and Management integrated Masters course is taught, they encourage students to become independent thinkers and act creatively and strategically to help organizations succeed, whatever their challenge.

The School looks beyond the marketing mix to develop students’ practical skills in communication, data analysis and critical thinking in order to explore the challenges managers and marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally.

Students explore subjects such as:

• digital marketing and social media
• marketing management
• consumer behavior
• brand management
• business strategy
• organizational behavior
• marketing and communication theories

In the first year, students benefit from a general business education, introducing them to accounting, finance and economics, as well as management and marketing, giving them the flexibility to follow a range of careers after they graduate.

In the final year, students have the opportunity to put their knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both as they prefer. This will give them the chance to further develop vital employment skills in the areas of research, time management and critical thinking, as well as offering the opportunity to explore what interests them.

费用与学制

学制（月）

48

学费

22600.0 GBP

申请费

0.0 GBP