2-Term Pathway - International Incorporated Bachelors (IIB) - Stage One - Master of Arts (Honours) (Option) - International Business with Marketing

专业介绍

International Business with Marketing (MA) examines how businesses operate in an increasingly globalised economy, where national boundaries have less influence on where goods are produced and services are delivered. Designed for students seeking to specialise in marketing, the degree explores key external factors affecting global business, including globalisation and applied policy.

The programme is available as both an MA and a BSc, with the MA route particularly suited to students seeking greater flexibility and those with a strong interest in arts and social science subjects. Throughout the course, students place a stronger emphasis on marketing, studying areas such as consumer behaviour, marketing strategy, research, and analysis, while developing a clear understanding of international business processes and practices.

费用与学制

学制（月）

48

学费

13195.0 GBP

申请费

0.0 GBP