Bachelor of Arts (Honours) - Business Management (Marketing) (Sandwich Year)

专业介绍

This degree, offered as a pathway to the University of Greenwich’s BA (Hons) Business Management degree, provides a comprehensive exploration of business strategy and organisational functions. It also develops capabilities in team leadership, organisational management, and the promotion of contemporary organisations through effective marketing practices.

Teaching takes place at the university’s Greenwich campus, with specialist modules allowing students to explore a wide range of marketing areas in depth. The digital marketing suite provides an authentic environment for experiencing the work of a marketing or advertising agency. It is particularly suitable for group projects, where students can exchange ideas and collaborate using the latest interactive Mersive software. Students may also have the opportunity to apply for a work placement and gain valuable real-world experience.

Graduates can pursue careers across the private, public, and voluntary sectors, including opportunities within start-ups and social enterprises. Potential marketing roles include Brand Manager, Marketing Manager, Content Specialist, Digital Marketing Specialist, and Market Research Analyst. The programme supports a range of professional pathways within business and marketing.

The course covers organisational structures, functions, and governance, helping students understand how to address organisational challenges and opportunities in an ethical and sustainable manner. It also examines the role of marketing, including core theories, principles, tools, and techniques, in supporting rational and informed marketing decisions within a global business environment.

Students develop skills in marketing data analysis, digital software applications, and creative content strategy. The programme is delivered at the Greenwich campus, a UNESCO World Heritage Site located in London.

费用与学制

学制（月）

48

学费

17975.0 GBP

申请费

0.0 GBP