Integrated Foundation - Bachelor of Science (Honours) - Marketing with Business Analytics (N5N4)

专业介绍

Marketing today extends beyond selling products. It involves understanding people, predicting behaviour and transforming insight into impact. Organisations leading the way combine creativity with data to make informed decisions, build stronger brands and create meaningful customer experiences.

The BSc Marketing with Business Analytics prepares students to succeed in this evolving environment. By blending digital marketing, brand strategy and consumer psychology with analytics and business intelligence, the course develops graduates who can think creatively, interpret data confidently and make commercially informed decisions.

Through live projects, industry-focused learning and practical application, students explore how marketing shapes organisations, influences audiences and drives growth in a rapidly changing digital world. Alongside creative and strategic skills, they learn to analyse customer behaviour, measure campaign performance and turn complex data into actionable insight.

The course covers areas including digital marketing strategy and social media, consumer behaviour and customer insight, branding and strategic communications, content creation and digital storytelling, customer analytics and data visualisation, business intelligence and automation, advertising, and emerging digital trends.

By developing campaigns, analysing customer journeys and presenting data-driven recommendations, students graduate with practical experience, professional confidence and a portfolio of work that reflects the demands of modern marketing careers.

费用与学制

学制（月）

48

学费

17628.0 GBP

申请费

0.0 GBP