理学硕士 - 数据科学 - 市场营销

专业介绍

The program provides students with the skills and knowledge to be successful in a data science career. At the end of program, graduates have the skills to analyze large datasets and to develop modeling solutions to support decision-making, a good understanding of the fundamental principles of marketing and customer relationship management, and communication skills to present results effectively to a non-technical business audience.​

Students take courses in multivariate statistics, advanced data mining and machine learning together with courses in marketing analytics and customer relationship management to gain a deep understanding of the challenges and goals of business applications.​

Students will be able to:

• Explain how data is represented for analytic applications.
• Select and apply techniques for data preparation including normalization and reduction.
• Develop and evaluate predictive models.
• Perform an independent data science investigation, from data gathering and cleaning to application of data mining algorithms to interpretation of results.

费用与学制

学制（月）

24

学费

30560.0 USD

申请费

75.0 USD