Master of Arts - Creative AI for Screen

专业介绍

The MA Creative AI for Screen at the University of Hertfordshire is positioned as a pioneering programme that integrates generative AI into creative practice. It is delivered by one of the UK’s top-ranked creative schools (The Rookies, 2025) and is noted as the first MA in the UK to focus specifically on generative AI for screen-based industries. The course is closely connected to industry through memberships such as Access:VFX and benefits from proximity to London’s rapidly expanding AI sector, offering students exposure to professional networks and emerging opportunities.

The programme is designed to equip students with the skills to develop their own AI-driven creative workflows across a range of applications, including entertainment, education, bio-simulation, and immersive art. It emphasises both technical and conceptual development, covering tools such as language models, neural networks, and generative adversarial networks, alongside critical issues such as ethics, bias, authorship, and social impact. Students are encouraged to train AI systems using their own creative work and to critically evaluate outputs, including challenges such as hallucination and ground truth.

Structured across three semesters, the course begins with intensive short projects that build technical confidence and creative resilience while introducing key tools and theoretical frameworks. The second semester focuses on interdisciplinary collaboration, often involving students from animation, VFX, games, and related fields, alongside live briefs that simulate professional practice. The final stage centres on an independent major project tailored to the student’s intended career path, supported by regular feedback from tutors, peers, and industry practitioners.

Graduates of the programme are positioned to enter a rapidly growing sector, with strong employment prospects across VFX, animation, and creative technology industries, where postgraduate qualifications are increasingly common. The course reflects the university’s broader philosophy that the future of generative AI should be shaped not only by technologists but also by creatives, ensuring that emerging tools are used to produce meaningful, human-centred work.

费用与学制

学制（月）

12

学费

17950.0 GBP

申请费

0.0 GBP