2-Term Pathway - Pre-Masters in Business and Social Sciences - Continue to Master of Science - Digital Marketing Management

专业介绍

Program Description

This program consists of a pathway program offered by StudyGroup at the International Study Centre for the University of Strathclyde followed by entry into a university program offered at the University of Strathclyde. Advancement into the intended program depends upon the successful completion of the pathway program.

The Pre-Masters in Business and Social Sciences will introduce students to the world of business and the application/theory of social science in everyday life. They will learn about the different political systems around the world and begin to understand how international issues are connected.

Based in Strathclyde Business School’s highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables students to acquire the latest knowledge, best practice and the specialist skills to develop a career in digital marketing.

The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering students an understanding and hands-on experience of established digital media, as well as emerging media.

The extent of industry collaboration and involvement in Digital Marketing Management programme makes it an exceptional choice for career progression.

In the Digital Transformative Project, students will take part in a Digital Marketing Clinic where local businesses will present their digital marketing challenges and operational issues. They'll assist a business to develop a formal solution via a digital transformation plan.

费用与学制

学制（月）

18

学费

26875.0 GBP

申请费

0.0 GBP