Two Term Pathway - International Incorporated Masters (IIM) - Continue to Master of Science - International Marketing and Management

专业介绍

Program Description

Business professionals are relied upon to resolve complex issues in the business world, and advanced education can give students a competitive edge in their career. The IIM will give students the essential skills they need to continue studying on one of Dundee’s exceptional postgraduate degrees in Business.

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

This course broadens your understanding of management, business and beyond marketing.

费用与学制

学制（月）

20

学费

15195.0 GBP

申请费

0.0 GBP