6 Weeks Pre-Sessional English + One Term Pathway - International Incorporated Masters (IIM) - Continue to Master of Science - International Marketing and Branding

专业介绍

The International Incorporated Master provides students with the essential skills needed to pursue further studies in Business at one of Dundee’s prestigious postgraduate programs.

Students will examine an organization’s interactions with customers and stakeholders through its brand, gaining knowledge on branding concepts, management strategies, and analytical tools.

The International Marketing and Branding covers traditional marketing theories as well as modern techniques such as social media marketing, digital tracking, and data analysis. Students will gain practical experience with various marketing tools and understand their advantages and disadvantages in a professional marketing context.

费用与学制

学制（月）

17

学费

27112.0 GBP

申请费

0.0 GBP