Master of Science - Digital Marketing and Analytics

专业介绍

The MSc Digital Marketing and Analytics is designed for organisations seeking marketing professionals who can combine creativity with data-driven insight to build meaningful relationships with audiences. The programme develops the strategic, analytical and communication skills required to succeed in the rapidly changing digital marketing environment.

In an increasingly competitive global marketplace, an understanding of digital techniques, media, marketing and data analysis is highly valued by employers. Students explore how brands engage with consumers through digital platforms, social media and emerging technologies. Key areas of study include consumer behaviour, digital communications, branding, marketing analytics and digital transformation, alongside responsible and ethical marketing practices in a technology-driven society.

The programme combines academic theory with practical application, enabling students to develop transferable skills in campaign planning, social media strategy, audience engagement, market research and data analysis. Students learn to interpret consumer insights, evaluate digital performance metrics and develop effective marketing strategies that support organisational growth and innovation in competitive international markets.

Teaching is highly interactive and incorporates a wide range of real-world examples and case studies. These activities help students connect theoretical concepts with contemporary marketing practice in an engaging and accessible way.

With multiple intakes throughout the year, students may study alongside individuals from different cohorts. This creates opportunities to engage with an established learning community and develop a professional network within the fields of digital marketing and analytics.

The programme places a strong emphasis on marketing analytics and digital responsibility. Students examine how organisations can use data effectively while considering ethical, legal and societal responsibilities. They can tailor their studies through a dissertation, an AI Agent Solutions in Business Project or a Business Placement.

Completion of selected pathways may be reflected in the degree title, highlighting a student’s specialist expertise to prospective employers. These options provide a balance of academic knowledge and practical experience, helping students develop the skills and confidence needed to pursue a broad range of careers.

The course is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. It is suitable for graduates and professionals seeking to advance their careers and prepares students for opportunities in digital marketing, communications, branding, social media and business analytics. The programme also provides a strong foundation for further academic research or doctoral study.

费用与学制

学制（月）

12

学费

24250.0 GBP

申请费

0.0 GBP