Master of Business Administration (MBA) - Marketing

专业介绍

The MBA in Marketing combines advanced management education with specialised knowledge of strategic and contemporary marketing. The programme develops the leadership, analytical, creative, and decision-making skills required to understand markets, respond to customer needs, build strong brands, and achieve organisational objectives.

Areas of study may include strategic marketing management, consumer behaviour, digital marketing, brand management, market research and analytics, communications, strategic management, finance, operations, innovation, leadership, and responsible business. Through case studies, market analysis, group projects, presentations, and applied assignments, students learn to interpret market information, evaluate opportunities, formulate evidence-based marketing strategies, and manage complex organisational challenges.

Graduates may pursue opportunities in marketing management, brand management, digital marketing, market research, product management, sales, advertising, consultancy, business development, and senior leadership. Exact modules, assessment methods, and programme requirements depend on the university offering the course.

费用与学制

学制（月）

12

学费

20020.0 GBP

申请费

0.0 GBP