Master of Science - Digital Marketing (Extended Professional Practice)

专业介绍

The MSc Digital Marketing with Extended Professional Practice at the University of Hertfordshire is a specialist, practice-driven degree designed to develop advanced knowledge and skills in digital marketing. It supports career progression in areas such as digital strategy, campaign management and marketing analytics.

The Extended Professional Practice pathway includes an additional year focused on gaining industry experience through a professional placement. This enables students to build on their academic learning while developing practical skills and commercial awareness in a professional environment.

Across the programme, students study core areas including digital marketing strategy and planning, consumer insights and data analytics, digital communications, and contemporary developments in marketing technology. These areas provide an understanding of how digital marketing operates within wider organisational and market contexts.

During the second year of the pathway, students undertake a professional placement in a relevant role, supported by dedicated placement modules. The experience allows them to apply their knowledge in a real business environment while developing professional capabilities, industry experience and commercial understanding.

Assessment reflects professional marketing practice and may include campaign development, consultancy-style reports, presentations and digital content. In the final stage of the degree, students complete an Applied Research Project, investigating a digital marketing problem or opportunity and producing evidence-based recommendations.

The programme is designed for students seeking to advance their careers through applied, hands-on learning. It introduces digital marketing practice from the beginning, with a focus on how strategies, tools and technologies are used to achieve measurable results.

Students develop expertise in digital marketing strategy, campaign management and data-driven decision-making. Through consultancy briefs and industry partnerships, they work with real businesses to address current digital marketing challenges and gain insight into how campaigns are planned, implemented and evaluated.

The course also develops applied skills in content strategy, paid media, customer relationship management, user experience and emerging digital technologies. Professional platforms such as Google Ads, Meta Ads Manager, HubSpot and search engine optimisation tools are incorporated into the coursework.

Students explore how AI-powered marketing automation, machine learning and customer personalisation are shaping the digital marketing sector. They also examine how these technologies can be used to improve audience engagement and strengthen brand storytelling.

Live client briefs and consultancy-style assignments allow students to apply their knowledge to practical digital marketing challenges that reflect current industry practice. Guest speakers and industry professionals further contribute to the learning experience by sharing relevant knowledge and insights.

By completing the course, students gain practical experience, technical expertise and industry awareness to support their progression in the fast-changing global digital marketing sector.

费用与学制

学制（月）

24

学费

21580.0 GBP

申请费

0.0 GBP