工商管理硕士 - 营销战略和规划

专业介绍

The Marketing Strategy and Planning MBA concentration puts students on track for upper-level management positions as it prepares them to master the art and science of business development and marketing. The program prepares students to find and evaluate new market opportunities, build strong customer relationships and design sustainable market strategies, as well as to understand organizational structure, competitive pricing and advantage, and external factors that affect marketing.

Highlights

In this concentration, students will gain knowledge and abilities to:

• Manage customers, product lines and new product development.
• Understand the design and sustainability of innovative business models.
• Develop plans and systematic strategies to achieve firm objectives.
• Analyze consumer behavior and translate their findings into sound business decisions.

Learning Outcomes

Students will be able to:

• Use analytical and problem-solving skills in decision-making.
• Apply knowledge about the differences among global economies, institutions, and cultures to understand the implications these have on global management.
• Recognize and analyze ethical and legal problems within applied business situations, choose a resolution, and justify that ethical choice.
• Effectively contribute to the performance of a group as the group addresses practical business situations, and assume a leadership role as appropriate.
• Produce a coherent written statement and oral presentation of the analysis of a complex business issue.
• Acquire broad-based knowledge and skills necessary to fulfill their professional goals.

费用与学制

学制（月）

15

学费

57216.0 USD

申请费

75.0 USD