Master of Arts - Luxury Fashion Brand Management

专业介绍

International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite organisations requires the application of creativity and strong business acumen at every level. Nottingham Trent University's MA Luxury Fashion Brand Management course aims to provide advanced skills and knowledge in contemporary and emerging branding and fashion management practice and theory.

The course examines the organisational development and sustainability of high-profile luxury brands and the creation of unique and individualised products and services. Marketing and branding strategies are analysed and critically evaluated as organisational functions. Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand and marketing metrics and performance measurement, consumer and international culture, IPR law and the copy culture.

On this course, students will gain a globally recognised academic qualification, in conjunction with personal and professional development for employability and entrepreneurship.

费用与学制

学制（月）

12

学费

17500.0 GBP

申请费

0.0 GBP