Master of Business Administration (MBA) with Media Management

专业介绍

The MBA with Media Management is designed for students interested in the business, leadership and commercial management of creative industries. Combining MBA-level strategic thinking with specialist knowledge of media and marketing, the course explores how organisations develop brands, engage audiences and manage change in fast-evolving digital and creative sectors.

Alongside core business modules, students will explore themes related to media management, marketing effectiveness and creative strategy. The course encourages students to understand how media businesses respond to changing consumer behaviours, technological developments and commercial pressures while developing leadership and decision-making capabilities relevant to the creative economy.

The final project offers the opportunity to investigate a contemporary challenge or innovation within media, marketing or creative business management.

费用与学制

学制（月）

12

学费

19950.0 GBP

申请费

0.0 GBP