Master of Science - Digital Marketing

专业介绍

This programme is specifically designed to provide:

• Advanced theoretical frameworks, critical analytical capabilities, and practical competencies—enriched by the latest artificial intelligence (AI) developments in digital marketing.
• Address the complexities of digital marketing in contemporary business environment.
• Aligned with the evolving demands of the digital marketing environment, integrating cutting-edge methodologies and insights from leading industry experts.
• Interconnect marketing landscape by engaging with real-world challenges that also includes global business paradigms.
• Emphasis on Industry-Relevant Technologies whereby students will gain hands-on expertise in AIpowered tools and data analytics platforms.

Students who are under Masters Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates and Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

费用与学制

学制（月）

12

学费

42000.0 MYR

申请费

0.0 MYR