Bachelor in Digital Marketing (Honours)

专业介绍

This programme is specifically designed to provide students with:

• A deep understanding of the principles, technologies and strategic frameworks that underpin contemporary digital marketing, along with the practical skills required to excel in an AI-driven, data-centric marketing landscape.
• Comprehensive knowledge of digital marketing analytics, performance measurement frameworks, and data-driven strategic planning techniques essential for managing modern marketing intelligence and optimising digital decision-making.
• Familiarity with a wide spectrum of digital platforms, tools, and emerging technologies and how they are deployed in real-world digital environments.
• The ability to critically evaluate, select, and apply appropriate digital tools, content strategies, and optimisation techniques across social media, search, e-commerce, and omnichannel ecosystems to maximise customer engagement and organisational growth.

Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates and Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

费用与学制

学制（月）

36

学费

34900.0 MYR

申请费

0.0 MYR