工商管理硕士 (MBA) - 数字和战略营销

专业介绍

The Master of Business Administration degree program prepares individuals for careers in management. More specifically, its aim is to provide an opportunity for students to develop knowledge, abilities, attitudes, and understanding that will build a strong foundation for growth into competent business management professionals. Graduates are well prepared to seek employment in major industries, including computer-related services, investment banking/securities, and consulting in the areas of marketing, research, analysis, and/or finance.

The assignments required for the completion of the program include: class participation, response to discussion questions, writing research papers, group assignments, case study analyses, quizzes, and mid-term and final examinations (Comprehensive Learning Assessments).

This Digital and Strategic Marketing concentration introduces students to topics such as marketing strategy, development, research, and consumer behavior. Students will learn to develop and implement contemporary digital marketing campaigns for any type of organization and learn to make data-driven decisions.

Please note this program is available in both weekly or professional format at Westcliff University's Santa Monica Campus.

费用与学制

学制（月）

24

学费

15390.0 USD

申请费

50.0 USD