文学学士 - 内地销售和管理 - 市场营销

专业介绍

The Bachelor of Arts in Interior Merchandising and Management at the School of Media and Design readies students to pursue successful careers in the business of interior design. Through the program’s dual emphasis on the creative, environmental and architectural side of interior design, and its organizational management and operations side, students graduate with a complete understanding of the many aspects of this dynamic industry.

Operational management and design merchandising are essential to the interior design industry. As innovative and desirable as an interior designer’s work may be, he or she must rely on effective, streamlined and well-managed organizations to help execute and oversee their vision. Talented and creative merchandisers with a deep understanding of trends and consumer behavior are also critical to showing their work in its best light. The same is true of home builders, retail developers, restaurateurs and any enterprise that relies on the built environment as part of their consumer experience.

The Marketing concentration is an interdisciplinary program that incorporates courses from the H-E-B School of Business and Administration. The Marketing concentration is ideal for students hoping to pursue careers in sales, promotions, retailing, public relations, and related fields. Students of this concentration are fully prepared through such courses as Accounting, Retailing, Internet Marketing, and Consumer Behavior, as well as a wide range of elective options in management, marketing, promotional strategies and information systems.

Career opportunities for the Bachelor of Arts in Interior Merchandising and Management are varied, and include such work as store and department managers/specialists, office managers, model home staging, visual merchandising, specification writers, coordination specialists, company representatives, and business owners.

费用与学制

学制（月）

48

学费

35050.0 USD

申请费

0.0 USD