工商管理硕士 (MBA) - 营销

专业介绍

The Master of Business Administration (MBA) – Marketing is a postgraduate program designed to develop advanced business and marketing expertise for leadership roles in a competitive global environment. The course combines core business management principles with specialized knowledge in strategic marketing and brand management.

Students explore key areas such as marketing strategy, consumer behavior, digital marketing, branding, market research, and global marketing. Alongside this, the program covers essential business topics including leadership, finance, operations, and strategic management.

The course emphasizes practical application through case studies, projects, and real-world scenarios, enabling students to develop strong analytical, decision-making, and communication skills. Students learn to design effective marketing strategies, analyze market trends, and drive business growth.

Graduates are well-prepared for careers in marketing management, brand strategy, digital marketing, consultancy, and senior business roles, or for further professional development and certifications.

费用与学制

学制（月）

24

学费

13500.0 USD

申请费

0.0 USD