平面设计本科

专业介绍

SHORT DESCRIPTION

In the age of desktop publishing (DTP), graphic design became the most innovative branch of design, with a strong presence of its intellectual products in everyday life, both in the online and offline media. In these fields, we will introduce you to the secrets of the various surfaces and media of graphic design, from illustration to book, identity and poster design, branding, logos, pictograms and packaging design.

PRACTICAL OPPORTUNITIES DURING EDUCATION

In our Graphic Design workshop, you can create illustrations using lithography, screen printing, linocut and woodcut techniques. Our computer studios have the latest DTP software at your disposal. You can try out our digital printing machines and Rizography, and use our laser cutter, 3D printer and bookbinding workshop to make your computer designs a reality.

The training will give priority to:

individual consultations, mentoring by teachers

focus on practical work and creativity

creative solutions to realistic, real-life, often challenging problems, actual tasks

teamwork alongside individual achievement

an integrated, cross-disciplinary project-based teaching methodology

WHAT CAN YOU STUDY WITH US?

You can study focusing on both traditional and digital visual communication.

The program covers illustration, typography, book and magazine design, branding, logos, posters, packaging, and visual identity.

You gain strong practical experience through workshops, modern DTP software, printing technologies, and digital fabrication tools.

The curriculum emphasizes creativity, real-life design problems, teamwork, mentoring, and project-based learning.

By the final year, you work on complex digital projects, UI/UX design, portfolio development, and your diploma project.

STRUCTURE OF THE PROGRAM

1. The first year is about developing manual and computer skills, learning traditional procedures as well as the latest in graphic technology. You will also design illustrations, covers, artistic posters, logos, pictograms and image identity.
2. The second year will be about book and magazine design, typography tools, and joint use of fonts and images. We will also focus on packaging design, branding, corporate identity and sustainability, bio-design and eco-consciousness in graphic design.
3. In the third year, you will focus on complex and integrated projects, interactive graphics appearing on the latest platforms of the digital age, responsive web design, mobile applications, UI and UX design, myBRAND portfolio and diploma work implementation.

SPECIALIZATION

1. Graphic Design



Choose this specialization to acquire hands-on knowledge on the greatest scale both on the traditional platforms of graphic design and in the area of the new media. You will be able to find your own voice on every graphic design platform through life-like tasks, which you will be able to exploit in your design and creative work. We will prepare you to be able to communicate visually in the language of graphic design in your career.

In this specialization, you can learn typography, logo, pictogram design, branding, packaging design, illustration design, book design, poster design, bookbinding, web design, infographics, infodesign, reproduction graphics, linocut, woodcut, engraving, lithography, screen printing and risography.

1. Packaging Design

Choose this specialization if you feel it is important to dress the brands lined up on store shelves with practical and functional design objects, creative product images, and unique and special packaging. Our specialization emphasizes the knowledge of innovative technologies, biomaterials, and the possibility of recycling and re-use in the field of packaging culture, which is one of the most complex and most demanding areas of visual communication.

This specialization includes packaging culture, paper and packaging industry skills, printing technology, visual concept development, campaign, logo, emblem, pictogram, brand image identity, branding, infographics, illustration techniques, typography, mock-ups, model making, 3D visual design, 3D graphics with spatial illustration, pop-up book design, board game design and creation, bookbinding techniques.

Specializations are launched only if a sufficient number of students wish to join the specialization.

CAREER OPPORTUNITIES

1. freelance artist as graphic designer, packaging designer, illustrator
2. art director, graphic designer in graphic studios, creative agencies
3. illustrator, image editor or DTP editor in online and print media
4. web designer, UI, UX designer

MAIN TOPICS

1. Graphic Design Studies
2. Graphic Design Techniques
3. Experimental Design
4. Typography Practice
5. Graphic Design Theory and Methodology Practice
6. Art History
7. Basics of Philosophy and Aesthetics
8. Theory and Practice of Visual Communication
9. Critical Thinking and Art
10. Design Thinking
11. Sustainability in Visual Communication

费用与学制

学制（月）

36

学费

7200.0 EUR